General Motors Teams up with Students to Design the Future of Car Travel
Metropolis Magazine, Jan 30, 2015
Abstract/Summary
With all the technology, social media, and bespoke products available to them, the Millennial generation seems to have it made. These young adults have more choices than any previous generation. Representing nearly a third of the U.S. population, they’re also better educated, tech savvy, and more likely to seek out new experiences, especially travel.
A critical challenge companies face, however, is how to create and sustain a meaningful connection with today’s most sought-after demographic. How does a time-honored brand bridge the evolving tastes and preferences of this sophisticated audience?
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