Mitsubishi Concepts “i” (aluminum Space Frame) and “SE·RO” (aluminum body panels)
Abstract/Summary
Tokyo, October 15, 2003 – To a “Do cars excite you ?” theme, Mitsubishi Motors Corporation (MMC) will be showing a number of concept cars, new-generation engine family and other technology, rally machines and current production models as it explores a new emotional relationship between man and machine at the 37 th Tokyo Motor Show.
MMC is currently focusing its resources on four categories – small, sedan, minivan and SUV – and adopts a 3P approach to its development and production activities: Passion, which drives the creation of next-generation products; Performance, realized with the cutting-edge technology nurtured through the company’s participation in motor sport events worldwide; and, Perfection, as seen in the delicacy which characterizes Japanese creative activity. Persistence in its implementation of this 3P approach enables the company to deliver appealing and attractive cars that emotionally excite and happily transform customer lifestyles the world over.
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