GM resurrects legendary Harley Earl to sell Buicks
The Detroit News, Monday, December 23, 2002.
Abstract/Summary
Harley Earl stands in the GM desert proving ground in the early 1950s with three Firebird concept cars.
The series has the auto industry’s first design chief returning to take stock in today’s models, such as the Buick Rendezvous, and suggesting that great things are still to come.
“The intent of this campaign is to blend style and humor and draw upon inherent strengths of the Buick brand,” said Randall Tallerico, Buick’s advertising director. “Our goal for the creative treatments is to draw consumers in to take a new look at Buick, to understand where we’ve been and where we’re going.”
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