Michelin Challenge Design 2014: the Finalists

The winning designs were chosen by a jury of the world’s top automotive designers and industry experts, among more than 900 registrants representing 74 countries.

Check all the finalist entries in the extensive image gallery.

The 2014 Michelin Challenge Design finalist entries are (in alphabetical order):

• Ludovico Campana, Seunghun Jeong – Italy
• Chuang Dong, Zhen Qiu, Haowen Deng – China
• Takbeom Heogh – South Korea
• Do hyung Kim, San hyun Eom, San sung Moon – South Korea
• Da-eun Lee – South Korea
• Jungu Lee – South Korea
• Chris Luchowiec – Poland
• Marko Lukovic – Serbia
• Fernando Machado – Brazil
• Dong-woo Nam – South Korea
• Amadou Ba Ndiaye – Canada
• Ramon Ramirez Perez – Mexico
• Cristian Polanco – Guatemala
• Kyoung-duck Ryu – South Korea
• Sun Zongheng – China

Three of this year’s finalists will be invited to attend NAIAS as guests of Michelin and be recognized during Michelin’s annual private Designer’s Reception. Michelin will display the designs of all 15 finalists at the 2014 North American International Auto Show (NAIAS) in Detroit in January.

Official Statements

Thom Roach, vice president of original equipment marketing for Michelin North and South America, commented: “Michelin Challenge Design provides a window into the future of sustainable mobility as technical innovations, societal needs and consumer demands take us into dramatically different directions.”

“The scope of change and the speed at which change is taking place makes this an exciting time for designers and technical innovators.

“The quality and range of designs reflected by the entries is impressive, and we are deeply grateful to the design leaders who comprise our jury and help us to identify and recognize creative designs from all over the world.”

Stewart Reed, Michelin Challenge Design jury chairman and Chair of the Transportation Design Department, Art Center College of Design, commented: “The topic of autonomy will bring maybe the most freedom yet in the use of personal and public transport.”

“Some would say that autonomous vehicles are in fact the mass transit of the future—imagine a lot of autonomous vehicles clustered together and actually moving as a single larger vehicle, much like a school of fish will cluster and take on the shape of a larger fish to protect themselves. So we saw some great proposals from students and designers all over the world that suggested a bio-mimicry approach to autonomy.”

2014 Michelin Challenge Design Jury

• Chris Chapman, Chief Designer, Hyundai America Technical Center
• Hubert Lee, Creative Director, Mercedes Benz Advanced Design North America
• Dave Marek, Division Director Advanced Design, Honda R&D-Americas
• Rich Plavetich, General Manager, Nissan Design America
• Stewart Reed; Chair, Transportation Design Department, Art Center College of Design, Consultant and Jury Chairman, Michelin Challenge Design
• Frank Saucedo, Director, General Motors Advanced Design Studio
• Freeman Thomas, Director, Strategic Design, Ford Motor Company

(Source: Michelin)