Pure-Illusion 2025 Concept

New Designers 21 Aug 2013
Pure-Illusion 2025 Concept

Pure-Illusion is a design study of a futuristic, luxury vehicle inspired by nature. The author is Willlee Xiao from Coventry University.


The Pure-Illusion concept was developed with a distinctive customer category in mind – wealthy people in the show business such as actors, always interested in new and edgy trends.

Pure Illusion 2025 Concept - Design Sketches Pure Illusion 2025 Concept - Design Sketches

The design was inspired by the aesthetics of classic cars and nature and features a sculptural surfacing and some complex, organic looking forms developed using computational methods and mapping techniques.

Pure Illusion 2025 Concept - Design Sketches Pure Illusion 2025 Concept - Design Sketches

An example is provided by the nature-inspired roof texture design which uses reflections to appear different when viewed from various angles.

Pure-Illusion 2025 Concept - Scale model Pure-Illusion 2025 Concept - Scale model

The interior makes use of leather and alcantara and equipped with an advanced audio system.

Pure-Illusion 2025 Concept - Scale model Pure-Illusion 2025 Concept - Scale model

Pure Illusion 2025 Concept - Design Sketch

About the Designer

Willlee Xiao is recent Automotive Design (BA) graduate from Coventry University.

Contact Details:

(Image Courtesy: Will Lee Xiao for Car Body Design)

Image Gallery

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